Culinary & Experience · Nutrition · Operational Excellence · Activation
This is the single source of truth for the enterprise Culinary & Experience organization across every Phoenix3 Collective brand, including Restaura, Culinour, Infuse, and QCS. Choose a workstream to find its standards, programs, documents, and the person to call.
The Pass is the kitchen operations station where every plate crosses. It symbolizes central authority, a quality checkpoint, and the integration of culinary, operations, consumer experience, and nutrition flowing through one gateway.
Nothing leaves a great kitchen without crossing the pass, and nothing reaches our diners without crossing this one: every standard, program, document, and training. When a team member needs an answer, the direction is always the same. Go to the Pass.
Each door opens to the workstream's mission, its programs, its document library, and its owner.
Culinary standards and innovation, and the B2C experience portfolio: Provisions TO GO, promotions and LTOs, restaurant rotation, observance programming, showcases, and the Consumer Experience function.
CXPatrick Ford · Pete Rukule · Greg Reeves · Director of CX (open)Clinical nutrition standards, menu nutritional governance, IDDSI and The Dignified Plate, food-as-medicine programming, teaching kitchens and RD pop-ups.
Camille FinnMenu management and platform governance, standards and playbooks, audit and continuous improvement, food-cost discipline, and the food safety program.
Elliott SoomreOpenings and mobilizations run as a gated lifecycle from award through a day-90 handoff to operations.
John SidorakisTraining, certification, and culinary development for every brand: the Galley Training Center, Menu Planning 101, and Kosher 101 are live now, with the credential ladder and brand immersion rolling out behind them.
When an experience is not delivered at an account, accountability is unambiguous: the account team and its brand leadership own the delivery failure and the fix; the hub owns whether the standard, tool, training, and measurement were sufficient; CrossCheck's independent audit tells us which of the two it was.
The hub is accountable for the instrument, the standard, and the support; the operating-company adoption leader is accountable for the result in their business.
The Phoenix3 Culinary Framework tells us what we believe: Real Food, Real Hospitality, Real Impact. The Pass is how we make it operationally true. Four departments now carry that work across every brand: Culinary & Experience designs the food and the experience; Nutrition, Health & Wellbeing makes nutrition a differentiator and protects every diner; Operational Excellence makes the standard the easiest thing to do; Activation opens new business so well that day one feels like year three. Every standard here is auditable. Every program has an owner. If you cannot find what you need, the contact on each page is the right first call.